Taylor Swift's 'The Eras Tour'

The Eras Tour is an ongoing concert tour by American pop star Taylor Swift. It features 152 shows across 5 continents, beginning on March 17, 2023 and due to end on December 8, 2024. The Eras tour gross revenue is at least $1 billion dollars and includes almost all of her albums during a 3 ½ hour, 44 song show. 

In each era, she wears a different outfit: for Lover, she adons n Atelier Versace bodysuit, for Reputation, a Roberto Cavalli catsuit; for Evermore, an Etro dress; for Folklore, a different Roberto Cavalli dress; for Speak Now, her Nicole + Felicia gown, for Red, a shirt made by Ashish; for 1989, a Roberto Cavalli, for her acoustic set, a Jessica Jones dress; and for Midnights, an Oscar de la Renta t-shirt and jacket. She wore many other expensive clothes throughout the tour. 

Tickets for the Eras tour have been acquired by various ticketing companies, including Ticketmaster which was the most frequently used site for sales. However, some people choose to purchase tickets from alternative, sometimes illegal, sites. In Singapore, ticket prices were crazy, with VIP1 tickets priced at a shocking $1228 each - though these tickets included merchandise in addition to the show itself. Normal seats, such as CAT1 tickets, were priced at $348. Overall, there was a wide range of prices available for the tour. 

Hopefully, you’ve now got an insight into why the tour was so successful.